About Ikigai Report

Ikigai Report started with a question that wouldn't go away.

In 2021, during a global pandemic, millions of people asked it for the first time: "What am I actually doing with my life?"

Now, as AI reshapes the world of work, that question is back — louder and more urgent than ever. Jobs that felt safe are disappearing. Titles that defined us are becoming obsolete. And the old advice — "just learn a new skill" — isn't enough when the skills keep changing.

We built this because we believe the answer isn't on a job board. It's something the Japanese have understood for centuries. Your ikigai — your reason for being — was never about your job title. It's about the fire that no algorithm can replicate.

Take the test. Find your archetype. And if you're ready, let the journey guide you to what's next.

This is your starting point.